Skin Health Accelerator

Alodia Hair Care™ addresses the chronic scalp conditions that affect those with textured hair by offering science-based hair products made from ingredients inspired from nature.

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"This is substantial in helping my company grow our business and fill a need that Black women consumers are searching for when it comes to scalp health. The support and recognition from industry-leading brands like Aveeno® and Essence is powerful and so important in building a more inclusive industry, which I'm grateful to be a part of."

The Startup Accelerator program has also awarded finalist Ariane Turner, founder of Look Good, Live Well™, a $100,000 grant in addition to a mentorship session with both partners and a feature on ShopEssence. 

Look Good, Live Well’s mission is to normalize prestige skincare and to create products with the purpose of protecting and enhancing melanin to get rid of dark spots and provide glowing skin. 

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Meet the finalists and judges, watch their pitches, and access the tools & resources to get the most out of your business on the AVEENO® SKIN HEALTH STARTUP ACCELERATOR.

At AVEENO®, we are committed to helping create a more diverse, inclusive and equitable skincare industry. That’s why we’re building on our longstanding partnership with Essence® to provide access, education, resources and opportunity for Black female entrepreneurs looking to grow their skincare and haircare brands. Together, we want to support those entrepreneurs whose ideas and solutions have the power to profoundly impact the health and beauty of all skin.